Firstleaf approaches ad copy with a casual voice, which is fitting for a trendy, millenial brand. They’re crushing it across all channels, but we particularly recommend checking out their Facebook presence. Hootsuite’s own guide to making great Instagram videos is an example of evergreen content that can be posted any time. Try it free today. A post shared by The Economist (@theeconomist). Of course, these posts should be done carefully. Interactive Content. Just as GIFs are a way to use social media content to engage with wider cultural conversations, meme posts help your organization’s social media accounts appear relevant and fun. Build relationships with customers 4. Second, they leveraged a popular social media trend—m… Effectively planning a social media content strategy is an ongoing cycle, but it doesn’t have to be overwhelming. : @mydailypantone, A post shared by PANTONE (@pantone) on May 15, 2020 at 10:39am PDT. Enthusiasm is waning. Make sure that any product photos you share fit in seamlessly with your brand aesthetic, especially on visual platforms like Instagram. Has your brand received positive media attention lately? Who’s the Canva Challenge champion? for keeping track pic.twitter.com/XqjGyzMMRd, — no name (@NoNameBrands) April 14, 2020. 1. And as engagement falls, so do all the benefits of social media … As social media users, our feeds were filled with short videos of friends and family members dumping ice water on their heads — and challenging others to do the same — all for a great cause. Quote posts are a great way to highlight important parts of your articles or blog posts. GIFs, or simple moving images, are a popular way of communicating on social media. A post shared by La Petite Librairie D+Q (@petitedrawnandquarterly). When you work ahead of schedule, you […] Discover eight social content ideas for marketers. You could tie these takeovers to a specific event, like having a home decor blogger do a takeover in early December to feature holiday decoration ideas. A post shared by Elsie + Emma A Beautiful Mess (@abeautifulmess). Screenshots from an older video could be shared as photo posts, for example. Before you post to social media using a meme, make sure you understand its meaning. Terri Coles is a freelance writer and editor living in St. John's, Newfoundland and Labrador. Social Media Content, Branding, & Marketing Design Examples. @appleinsider https://buff.ly/33p2wo1 #StarWars #CodeYourGalaxy, Posted by Kano Computing on Tuesday, November 26, 2019. This calendar acts as a management tool that outlines what and when you post and on which platform. It will help the posts be seen by even more people. The campaign used two elements of good marketing and made them work hand-in-hand. Nike: Social Media as a Support Tool. By sharing some personal information and a preview photo, readers are pointed to the longer, step-by-step blog post. Get specific. You can make these yourself or reach out to creators who have made them with your products for reposting. It makes your own content planning much easier and can play a large role in creating a compelling social strategy.This is because user-generated content helps to really engage and build a community around a brand. Your social channels are a great place to share photos and videos that show people something they wouldn’t otherwise see. Their LinkedIn page acts as its own training manual of sorts, full of helpful advice, knowledge, and industry news. These posts should make sense with the rest of your social media content while helping you reach new potential followers via the influencer. You can then share some of the responses you get in Stories as well. Here’s our guide to running a successful Twitter chat. Telling the same story (Before-After-Bridge) from a new angle can make it feel fresh again. For years, ... 2. Using your goals as an anchor can help you accurately adjust your strategy. Remember, social media campaigns are all about connection. A post shared by Whole Foods Market (@wholefoods). To get you started, we’ve filled it with some of our favorite examples of great social posts — both paid and organic. This makes customers who might not be able to test Fenty Beauty samples in store much more likely to buy online. 20+ Social Media Examples, Templates & Design Ideas Social media has become a significant part of our everyday lives. A great way to manage your social media content for your business is with a content calendar. You’re more likely to reach prospects with paid social, so channel some of that creative energy usually reserved for organic social posts into your ads instead. This Facebook ad by Q Spine Institute does a great job of keeping their logo at the forefront without detracting from the messaging or design. So, for example, a Google ad would not be considered a social media campaign, as it’s a search engine rather than a social networking platform. A post shared by Jenna Dewan (@jennadewan). Wikis are examples of collaborative content creation. Your success on social media entirely depends on the success of the content you post. Live videos. Chances are good that someone, somewhere has posted a photo of themselves using your product or service. Check out how Adwerx uses image text to maximum advantage in this example: When using video in your paid media, it should be able to grab and then hold the viewer’s attention. Last week she spent 13hrs formatting lists of coverage into hyperlinks & manually collating screenshots & metrics. Kano Computing shared a video, and a review of a new product, on its Facebook page during the lead up to the Black Friday shopping weekend. These photos shouldn’t look like the simpler ones in an online store. Social Media Content Examples: Branding Examples. You want something that helps stand out in your prospects’ endless, overcrowded feeds. Company news. If you have older content that is still relevant or has become relevant again, often referred to as “evergreen” content, consider re-sharing it. By measuring analytics each month, you’ll just have to make small tweaks to keep optimizing your social media content strategy. It can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms. Square is a merchant services company based out of Silicone Valley. 4. 8 Content Marketing Examples That Turn Heads and Spark Engagement. If your company functions anything like ours does, then you’re likely already familiar with Slack, especially in the era of working from home and social distancing. To get started creating winning social videos, read our guide to creating the perfect social video. But these posts can also be as simple as sharing photos of a few pages inside the covers of a book. Get creative and find new ways to share photos of your products online. If you need inspiration, check out NASA’s Twitter. Tim Gray is a freelance motion graphics designer and co-founder of Breakout Clips, a video ad template service. For example, you could share a photo of your team celebrating winning a big new client or an industry award, or introducing a new product or an important hire, instead of just posting a link to the press release. Here are some Instagram accounts that are harnessing the power of memes. If you’re interested in more examples of great social media content, check out the following resources: Don’t forget to read our post about building a social media swipe file and grab our free template. On Instagram, apps like InstaRepost or Repost for Instagram allow you to share content from other users. We mentioned using bright colors to stand out in your audience’s feed in the earlier section on organic social. IKEA’s Instagram Stories featured slider polls, complete with starry-eyed emojis, asking followers how much they liked different bedroom setups. A post shared by simply made by bekah (@simplymadebybekah). As we’ve... 3. How can you target your ideal user more effectively? You can use well-selected GIFs to take part in ongoing cultural conversations, trending topics, and pop culture moments. Type of Content- Social media content What They Did Right- Using a popular trend to target their audience Tinder’s #menprovementcampaign is one of the best examples of branded content done well as it hit the intended audience in the perfect way. Later – Distilling Large Ideas for Social. In a social swap, two companies exchange relevant content regularly and share the other company’s content on their own social media accounts. Don’t forget about Stories when using Instagram! 🚨 pic.twitter.com/CyGz1xUqEa, — Schitt's Creek (@SchittsCreek) November 1, 2019. Yes, because value can mean different things – education, entertainment, or, in the case of Calm, mental wellness and self-care. National Geographic National Geographicis known for capturing iconic and breath-taking photos around the world. When you share these posts, be sure to tag the accounts of the reporter and outlet and use any relevant hashtags. Actress Jenna Dewan partnered with Smash + Tess for this Instagram post and contest, which highlighted that the comfy rompers are also available in children’s sizes. The result: more authentic and regular content across the influencer’s social channels. In this video, Benefit Cosmetics demonstrates how to use one of their products, BADgal mascara, a product that just so happened to be in that month’s edition of Birchbox, a subscription makeup sample box. Without the interesting content, engagement drops off. Group products together, photograph them against interesting backgrounds, or deconstruct them to show them in a new way. Your followers will appreciate being able to put a literal face to your brand, which helps them feel more connected to what you do and offer. Super smart, creative & full of ambition. Founded in NYC, Van Leeuwen is an artisan ice creamery with an IG presence that is just as delicious as their product. But your commitment to a responsible remote work environment doesn’t have to come at the expense of making great social content. Try featuring posts by a few of your employees — ones who typically don’t post to your social accounts — or posts featuring your employees to personalize your social media feeds and share different voices. In the example above, Entrepreneur Magazine posted a blog post by Help Scout. Fenty Beauty regularly shares photos and videos on social media, including YouTube, that explain how their products can be used and show them on different skin tones. Live video (LinkedIn, Facebook, Instagram), In-feed videos (Facebook, Instagram, LinkedIn, Twitter, Pinterest). Part of paid social is getting your foot in the door with brand association. Event posts are obvious in some instances, like if you are hosting a party or workshop. Hey friends! By 2020, digital videos will drive 82% of web traffic. HubSpot consistently nails timely content on their Instagram page. Ask those clients if you can share a quote from that feedback on your social media accounts, or offer regular customers a discount for their feedback and then share it. Apple is a master at this, especially in the leadup to their significant product announcements. A diaper or children’s clothing brand could work with a mommy blogger. Let them know that this ad is meant for them, like Carta does in this example.